Szwarc, Paul, <br/><br/>
Researching customer satisfaction & loyalty :  how to find out what people really think / 
 Researching customer satisfaction and loyalty 
Paul Szwarc. 
 - xiv, 258 pages ;  24 cm. 
 - Market research in practice series .
 - Market research in practice series. .
<br/><br/> Introduction to customer satisfaction and loyalty --  Theories and strategies for measuring and improving customer satisfaction and loyalty --  Qualitative research --  Quantitative research --  The project briefing --  The proposal --  Sampling --  What to ask --  Facing the consumer --  Analysis --  Reporting the findings --  What lies ahead?  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12. 
<br/><br/> "This book is invaluable for students, market researchers and research users alike. Comprehensive and accessible, it provides guidance on all the practical tasks involved in the creation and running of a project, and also looks at what the future holds for research into customer satisfaction."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0749443367 9780749443368 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer loyalty<br/>Consumer satisfaction
<br/><br/><label>Dewey Class. No.: </label>658.8343