TY  - BOOK
AU  - Johansson,Johny K.
TI  - Global marketing: foreign entry, local marketing & global management 
T2  - McGraw-Hill/Irwin series in marketing
SN  - 0072961805
AV  - HF1416 .J63 2006
U1  - 658.84 22
PY  - 2006///]
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Export marketing
KW  - Management
N1  - Includes bibliographical references and index; Part I; Fundamentals --; 1; The Global Marketing Task --; 2; Theoretical Foundations --; 3; Cultural Foundations --; Part II; Foreign Entry --; 4; Country Attractiveness --; 5; Export Expansion --; 6; Licensing, Strategic Alliances, FDI --; Part III; Local Marketing --; 7; Understanding Local Customers --; 8; Local Marketing in Mature Markets --; 9; Local Marketing in New Growth Markets --; 10; Local Marketing in Emerging Markets --; Part IV; Global Management --; 11; Global Marketing Strategy --; 12; Global Products and Services --; 13; Global Branding --; 14; Global Pricing --; 15; Global Distribution --; 16; Global Advertising --; 17; Global Promotion, E-Commerce, and Personal Selling --; 18; Organizing for Global Marketing
ER  -