Johansson, Johny K., <br/><br/>
Global marketing :  foreign entry, local marketing & global management / 
Johny K. Johansson. 
 - Fourth edition. 
 - xvi, 647 pages :  illustrations ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Fundamentals --  The Global Marketing Task --  Theoretical Foundations --  Cultural Foundations --  Foreign Entry --  Country Attractiveness --  Export Expansion --  Licensing, Strategic Alliances, FDI --  Local Marketing --  Understanding Local Customers --  Local Marketing in Mature Markets --  Local Marketing in New Growth Markets --  Local Marketing in Emerging Markets --  Global Management --  Global Marketing Strategy --  Global Products and Services --  Global Branding --  Global Pricing --  Global Distribution --  Global Advertising --  Global Promotion, E-Commerce, and Personal Selling --  Organizing for Global Marketing.  Part I.  1.  2.  3.  Part II.  4.  5.  6.  Part III.  7.  8.  9.  10.  Part IV.  11.  12.  13.  14.  15.  16.  17.  18. 
<br/><br/><label>ISBN: </label>0072961805 9780072961805 
<br/><br/><label>LCCN: </label>2005041505 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing<br/>Export marketing--Management
<br/><br/><label>LC Class. No.: </label>HF1416  / .J63 2006 
<br/><br/><label>Dewey Class. No.: </label>658.84