Paley, Norton,

Successful business planning : energizing your company's potential / Norton Paley. - 403 pages : illustrations ; 24 cm

The strategic business plan (SBP) - strategic section -- The strategic business plan - tactical section -- Business problem solver : the strategic business plan in action -- Checklists for developing competitive strategies -- Help topics -- Appendix : forms and guidelines. 1. 2. 3. 4. 5. 6.

"We know the value of planning - in theory. But either we fail to spend the time required to go through the thinking process properly and produce a half-baked plan or we fail to use the plan effectively. Norton Paley's new book will help you change all this. Using examples from real companies throughout, he turns theory into effective practice from the start."--

1854182773 9781854182777


Strategic planning.
Business planning
Strategic planning--Case studies
Business planning--Case studies

658.4012