TY  - BOOK
AU  - Pecotich,Anthony
AU  - Shultz,Clifford J.
TI  - Handbook of markets and economies: East Asia, Southeast Asia, Australia, New Zealand 
SN  - 076560972X
AV  - HF5415.33.A78 H36 2006
U1  - 658.8342095 22
PY  - 2006///]
CY  - Armonk, New York, London, England
PB  - M.E. Sharpe
KW  - Marketing
KW  - Asia
KW  - Handbooks, manuals, etc
N1  - Covering 18 countries, alphaetically arranged, from Australia toVietnam; Includes bibliographical references and index; Introduction; Anthony Pecotich and Clifford J. Shultz II. --; Australia; Janet R. McColl-Kennedy, Sharyn Rundle-Thiele, and Steve Ward --; Brunei Darussalam; Leong Vai Shiem and Tan Siew Ee --; Cambodia; Clifford J. Shultz II and Don R. Rahtz --; The People's Republic of China; Pia Polsa, Stella L.M. So, and Mark W. Speece --; Hong Kong --; East Timor; Tony Lapsley --; Indonesia; Don R. Rahtz and Ignas G. Sidik --; Japan; Tsutomu Okahashi, N. Clay Gary, and Steven Ward --; Korea; James W. Gentry ... [et al.] --; Laos; William J. Ardrey IV, Clifford J. Shultz II, and Michael Keane --; Malaysia; Aliah Hanim M. Salleh, Che Aniza Che Wel, and Anthony Pecotich --; Myanmar; May Lwin, Anthony Pecotich, and Vicki Thein --; New Zealand; Roger Marshall, Mike Potter, and Christina Kwai Choi Lee --; Papua New Guinea; Ronald A. Fullerton --; The Philippines; Albert F. Celoza, Jane Hutchison, and Anthony Pecotich --; Singapore; Jochen Wirtz and Cindy M.Y. Chung --; Taiwan; Yingchan Edwin Tang --; Thailand; Nittaya Wongtada, Busaya Virakul, and Anusorn Singhapakdi --; Vietnam; Clifford J. Shultz II ... [et al.]
N2  - "East Asia and Southeast Asia are vast and complex regions, with a bewildering array of histories, demographics, economic structures, cultural backgrounds, and global marketing potentials. This Handbook unravels the mystery. Each chapter is written by a country specialist and provides a thorough and up-to-date analysis of one of the ESEA countries. Each author follows a consistent model and covers geography and natural resources, the political system, the economic system, the social system, and the marketing environment."--BOOK JACKET
ER  -