TY  - BOOK
AU  - McQuarrie,Edward F.
TI  - The market research toolbox: a concise guide for beginners 
SN  - 1412913187
AV  - HF5415.2 .M383 2006
U1  - 658.83 22
PY  - 2006///]
CY  - Thousand, Oaks, Calif.
PB  - Sage Publications
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index; 1; Nature and characteristics of market research --; 2; Planning for market research --; 3; Secondary research --; 4; Customer visits --; 5; The focus group --; 6; Sampling --; 7; Survey research --; 8; Questionnaire design --; 9; Choice modeling via conjoint analysis --; 10; Experimentation --; 11; Data analysis --; 12; Combining research techniques into research strategies
ER  -