McQuarrie, Edward F., <br/><br/>
The market research toolbox :  a concise guide for beginners / 
Edward F. McQuarrie. 
 - Second edition. 
 - xvi, 205 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Nature and characteristics of market research --  Planning for market research --  Secondary research --  Customer visits --  The focus group --  Sampling --  Survey research --  Questionnaire design --  Choice modeling via conjoint analysis --  Experimentation --  Data analysis --  Combining research techniques into research strategies.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12. 
<br/><br/><label>ISBN: </label>1412913187 9781412913188 1412913195 9781412913195 
<br/><br/><label>LCCN: </label>2005006695 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Methodology
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M383 2006 
<br/><br/><label>Dewey Class. No.: </label>658.83