Black, Graham,

The engaging museum : developing museums for visitor involvement / Graham Black. - xii, 308 pages : illustrations ; 26 cm. - Heritage . - Heritage. .

Includes bibliographical references and index.

Introduction : meeting the demands placed on the twenty-first century museum -- Museum audiences : their nature, needs and expectations -- 'Traditional' museum audiences : a quantitative and qualitative analysis -- Developing new audiences -- Operating for quality -- Stimulating the visit -- Visitor services : operating for quality -- Learning in museums -- Museums and lifelong learning -- Use of museums by schools -- Planned to engage : using interpretation to develop museum displays and associated services -- Applying the principles of interpretation to museum display -- Interpretive master planning -- Concept development for museum galleries -- The engaging museum. Sect. 1. 1. 2. Sect. 2. 3. 4. Sect. 3. 5. 6. Sect. 4. 7. 8. 9. 10.

This very practical book guides museums on how to create the highest quality experience possible for their visitors.

0415345561 9780415345569 041534557X 9780415345576

2004061484


Museum attendance--Evaluation
Museum exhibits--Evaluation
Museums--Environmental aspects
Museums--Marketing
Museums--Management
Museum techniques
Museum visitors
Interpretation of cultural and natural resources
Cultural property--Protection
Cultural property--Management
Historic sites--Management

AM7 / .B56 2005

069