TY  - BOOK
AU  - Rowe,David
TI  - Critical readings: sport, culture and the media 
T2  - Issues in cultural and media studies
SN  - 0335211518
U1  - 306.483 22
PY  - 2004///
CY  - Buckingham
PB  - Open University Press
KW  - Mass media and sports
KW  - Sports
KW  - Social aspects
N1  - Includes bibliographical references and index; 1; Introduction: Mapping the Media Sports Cultural Complex --; Pt. I; Media Sport Construction: History, Labour, Culture and Economics --; 2; Sport as Entertainment: The Role of Mass Communications; John Goldlust --; 3; The TV and Sports Industries; Joan Chandler --; 4; The Dream Team, Communicative Dirt, and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials; Lawrence A. Wenner --; 5; Sports Media Sans Frontiers; Toby Miller, Geoffrey Lawrence, Jim McKay and David Rowe --; 6; Speaking the 'Universal Language of Entertainment': News Corporation, Culture and the Global Sport Media Economy; David L. Andrews --; 7; Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press; Mark D. Lowes --; 8; Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production; Michael Silk, Trevor Slack and John Amis --; 9; Mega-Events and Media Culture: Sport and the Olympics; Maurice Roche --; Pt. II; Media Sport Deconstruction: Readings, Forms, Ideologies and Futures --; 10; Local Visions of the Global: Some Perspectives from Around the World; Miquel de Moragas Spa, Nancy K. Rivenburgh and James F. Larson --; 11; Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism; Ketra L. Armstrong --; 12; The Televised Sports Manhood Formula; Michael A. Messner, Michele Dunbar and Darnell Hunt --; 13; The Basic Content: 'Ideally Beautiful and Sexy Women for Men'; Laurel A. Davis --; 14; 'I Want to be the Minority': The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America; Kyle W. Kusz --; 15; Women, Sport and Globalization: Competing Discourses of Sexuality and Nation; Deborah Stevenson --; 16; Representations of Football in Baseball Literature: The Lyric Fenway, The Prosody of the Dodgers, and are you Ready for Some Football?; David McGimpsey --; 17; Sport as Constructed Audience: A Case Study of ESPN's The Extreme Games; Robert E. Rinehart --; 18; Convergence: Sport on the Information Superhighway; Brian Stoddart --; 19; Internet Coverage of University Softball and Baseball Web Sites: The Inequity Continues; Michael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley
N2  - "Critical Readings: Sport, Culture and the Media contains a broad rang of essays on the relationship between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic." "Designed to complement the key textbook in the area, Sport, Culture and the Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communications, race, ethnicity and gender."--BOOK JACKET
ER  -