Critical readings : sport, culture and the media /
edited by David Rowe.
- xviii, 363 pages ; 24 cm.
- Issues in cultural and media studies .
- Issues in cultural and media studies. .
Includes bibliographical references and index.
Introduction: Mapping the Media Sports Cultural Complex -- Media Sport Construction: History, Labour, Culture and Economics -- Sport as Entertainment: The Role of Mass Communications / The TV and Sports Industries / The Dream Team, Communicative Dirt, and Marketing Synergy: USA Basketball and Cross-Merchandising in Television Commercials / Sports Media Sans Frontiers / Speaking the 'Universal Language of Entertainment': News Corporation, Culture and the Global Sport Media Economy / Sports Page: A Case Study in the Manufacture of Sports News for the Daily Press / Bread, Butter and Gravy: An Institutional Approach to Televised Sport Production / Mega-Events and Media Culture: Sport and the Olympics / Media Sport Deconstruction: Readings, Forms, Ideologies and Futures -- Local Visions of the Global: Some Perspectives from Around the World / Nike's Communication with Black Audiences: A Sociological Analysis of Advertising Effectiveness via Symbolic Interactionism / The Televised Sports Manhood Formula / The Basic Content: 'Ideally Beautiful and Sexy Women for Men' / 'I Want to be the Minority': The Politics of Youthful White Masculinities in Sport and Popular Culture in 1990s America / Women, Sport and Globalization: Competing Discourses of Sexuality and Nation / Representations of Football in Baseball Literature: The Lyric Fenway, The Prosody of the Dodgers, and are you Ready for Some Football? / Sport as Constructed Audience: A Case Study of ESPN's The Extreme Games / Convergence: Sport on the Information Superhighway / Internet Coverage of University Softball and Baseball Web Sites: The Inequity Continues / John Goldlust -- Joan Chandler -- Lawrence A. Wenner -- Toby Miller, Geoffrey Lawrence, Jim McKay and David Rowe -- David L. Andrews -- Mark D. Lowes -- Michael Silk, Trevor Slack and John Amis -- Maurice Roche -- Miquel de Moragas Spa, Nancy K. Rivenburgh and James F. Larson -- Ketra L. Armstrong -- Michael A. Messner, Michele Dunbar and Darnell Hunt -- Laurel A. Davis -- Kyle W. Kusz -- Deborah Stevenson -- David McGimpsey -- Robert E. Rinehart -- Brian Stoddart -- Michael Sagas, George B. Cunningham, Brian J. Wigley and Frank B. Ashley. 1. Pt. I. 2. 3. 4. 5. 6. 7. 8. 9. Pt. II. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19.
"Critical Readings: Sport, Culture and the Media contains a broad rang of essays on the relationship between sport, culture and the media. Featuring a mixture of classic works and recent texts, the Reader provides students, lecturers and researchers with an essential core of readings on the topic." "Designed to complement the key textbook in the area, Sport, Culture and the Media, this collection of critical readings can also be used independently, ideally in undergraduate and postgraduate studies in culture and media, sociology, sport and leisure studies, communications, race, ethnicity and gender."--BOOK JACKET.