TY  - BOOK
AU  - Wilkinson,Nick
TI  - Managerial economics: a problem-solving approach 
SN  - 0521819938
AV  - HD30.22 .W535 2005
U1  - 330.024468 22
PY  - 2005///
CY  - New York
PB  - Cambridge University Press
KW  - Managerial economics
KW  - Problem solving
KW  - Decision making
N1  - Includes bibliographical references and index; Pt. I; Introduction --; Ch. 1; Nature, scope and methods of managerial economics --; Ch. 2; The theory of the firm --; Pt. II; Demand analysis --; Ch. 3; Demand theory --; Ch. 4; Demand estimation --; Pt. III; Production and cost analysis --; Ch. 5; Production theory --; Ch. 6; Cost theory --; Ch. 7; Cost estimation --; Pt. IV; Strategy analysis --; Ch. 8; Market structure and pricing --; Ch. 9; Game theory --; Ch. 10; Pricing strategy --; Ch. 11; Investment analysis --; Ch. 12; Government and managerial policy
N2  - Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics; "Managerial economics, meaning the application of economic methods in the managerial decision-making process, is a fundamental part of any business or management course. This textbook covers all the main aspects of managerial economics: the theory of the firm; demand theory and estimation; production and cost theory and estimation; market structure and pricing; game theory; investment analysis and government policy. It includes numerous and extensive case studies, as well as review questions and problem-solving sections at the end of each chapter. Nick Wilkinson adopts a user-friendly problem-solving approach which takes the reader in gradual steps from simple problems through increasingly difficult material to complex case studies, providing an understanding of how the relevant principles can be applied to real-life situations involving managerial decision-making. This book will be invaluable to business and economics students at both undergraduate and graduate levels who have a basic training in calculus and quantitative methods."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/enhancements/fy0732/2004057029-b.html
ER  -