Attitudes and persuasion /
Phil Erwin.
- viii, 157 pages ; 22 cm.
- Psychology focus .
- Psychology focus. .
Includes bibliographical references and index.
TABLE OF CONTENTS -- Attitudes: definitions and theories -- Origins of attitudes -- Measuring attitudes 00 Attitudes and behaviour -- Changing attitudes -- Contemporary theories of persuasion -- -- Attitudes: definitions and theories -- Origins of attitudes -- Measuring attitudes -- Attitudes and behaviour -- Changing attitudes -- Contemporary theories of persuasion. 1. 2. 3. 4. 5. 6.
"Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may persuade us to change them." "Phil Erwin has written an accessible account of this major branch of social psychology, appropriate for students on a wide variety of undergraduate courses who may be studying these issues for the first time."--Jacket. "Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses complex questions such as whether we always behave in accordance with our attitudes and what factors may persuade us to change them." "Phil Erwin has written an accessible account of this major branch of social psychology, appropriate for students on a wide variety of undergraduate courses who may be studying these issues for the first time."--BOOK JACKET.