TY  - BOOK
AU  - Beck,John C.
AU  - Wade,Mitchell
TI  - Got game: how the gamer generation is reshaping business forever 
SN  - 1578519497
AV  - GV1469.3 .B43 2004
U1  - 794.8 22
PY  - 2004///]
CY  - Boston
PB  - Harvard Business School Press
KW  - Video games
KW  - Economic aspects
N1  - Includes bibliographical references and index; Introduction : planet of the rotting minds? --; Ch. 1; Space invader --; Ch. 2; Sex, violence, and stereotypes --; Ch. 3; Not the real world --; Ch. 4; Want 'tude with that? --; Ch. 5; Play nice --; Ch. 6; Win or go home --; Ch. 7; Gamers on top --; Ch. 8; Press start to continue
N2  - "Got Game reveals the profound impact that the "gamer generation" (already bigger than the baby boom) will have on the future of business. While games have made this group dramatically different in terms of their attitudes, expectations, and abilities, the potential of this generation has scarcely been noticed in most organizations. But managers won't be able to ignore gamers for long. Comprised of millions of rising professionals in the U.S. alone, the gamer generation will ultimately dominate the workforce - and they are already changing the rules of business." "Beck and Wade dispel common myths about gamers and reveal them as committed, team-oriented professionals who play to win. They offer specific strategies today's managers can use to bridge the generation gap and unleash gamers' hidden potential."--BOOK JACKET
ER  -