TY  - BOOK
AU  - Andrews,David L.
TI  - Michael Jordan, Inc.: corporate sport, media culture, and late modern America 
T2  - SUNY series on sport, culture, and social relations
SN  - 0791450252
AV  - GV706.2 .M53 2001
U1  - 306.4830973 21
PY  - 2001///]
CY  - Albany
PB  - State University of New York Press
KW  - Jordan, Michael,
KW  - Sports
KW  - Anthropological aspects
KW  - United States
KW  - Mass media and sports
KW  - Social aspects
N1  - Includes bibliographical references and index; foreword: From Paul Robeson to Althea Gibson to Michael Jordan: Images of Race Relations and Sport; C. Keith Harrison --; Introduction: Michael Jordan Matters; David L. Andrews --; pt. I; Jordan and the Celebrity Economy; 1; Representing Michael; Norman K. Denzin; 2; Michael Jordan and His Uniform Number; Edward G. Armstrong --; pt. II; Jordan and Corporate Culture; 3; The Sport Spectacle, Michael Jordan, and Nike: Unholy Alliance?; Douglas Kellner; 4; Nike's America / America's Michael Jordan; C. L. Cole --; pt. III; Jordan and Identity Politics; 5; The Fact(s) of Michael Jordan's Blackness: Excavating a Floating Racial Signifier; David L. Andrews; 6; Safe Sex Symbol?: Michael Jordan and the Politics of Representation; Mary G. McDonald --; pt. IV; Jordan and the Global Marketplace; 7; The Global Jordanscape; Ben Carrington, David L. Andrews and Steven J. Jackson; [et al.]; 8; Michael Jordan, Sneaker Commercials, and Canadian Youth Cultures; Brian Wilson and Robert Sparks --; pt. V; Jordan and Critical Pedagogy; 9; Be Like Mike?: Michael Jordan and the Pedagogy of Desire; Michael Eric Dyson; 10; Just Do It: What Michael Jordan Has to Teach Us; Michael Hoechsmann
ER  -