TY  - BOOK
AU  - Silk,Michael L.
AU  - Andrews,David L.
AU  - Cole,C.L.
TI  - Sport and corporate nationalisms
T2  - Sport, commerce and culture
SN  - 1859737943
AV  - GV706.34 .S617 2005
U1  - 306.483 22
PY  - 2005///
CY  - Oxford, New York
PB  - Berg
KW  - Nationalism and sports
KW  - Corporate sponsorship
KW  - Sports
KW  - Marketing
KW  - Economic aspects
N1  - Includes bibliographical references (pages 272-274) and index; 1; Corporate nationalism(s) : the spatial dimensions of sporting capital; Michael L. Silk, David L. Andrews and C. L. Cole --; 2; Making it local? : National Basketball Association expansion and English basketball subcultures; Mark Falcous and Joseph Maguire --; 3; The making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport; Alan Tomlinson --; 4; Sport, tribes and technology : the New Zealand all blacks Haka and the politics of identity; Steven J. Jackson and Brendan Hokowhitu --; 5; Marketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship; Samantha King --; 6; All-American girls? : corporatizing national identity and cultural citizenship with/in the WUSA; Michael D. Giardina and Jennifer L. Metz --; 7; Imagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace; Mary G. McDonald --; 8; Beyond sport : imaging and re-imaging a transnational brand; Jon Amis --; 9; SEGA dreamcast : national football cultures and the new Europeanism; Philip Rosson --; 10; "Resisting" the global media oligopoly? : the Canada Inc. response; Jean Harvey and Alan Law --; 11; From Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism; Jeremy Howell --; 12; Cultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market; Trevor Slack, Michael L. Silk and Fan Hong
N2  - "Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET
UR  - http://www.loc.gov/catdir/bios/hol059/2004023158.html
ER  -