Sport and corporate nationalisms / 
edited by Michael L. Silk, David L. Andrews and C.L. Cole. 
 - xi, 292 pages :  illustrations ;  24 cm. 
 - Sport, commerce and culture .
 - Sport, commerce and culture. .
<br/><br/>Includes bibliographical references (pages 272-274) and index. 
<br/><br/> Corporate nationalism(s) : the spatial dimensions of sporting capital /  Making it local? : National Basketball Association expansion and English basketball subcultures /  The making of the global sports economy : ISL, Adidas and the rise of the corporate player in world sport /  Sport, tribes and technology : the New Zealand all blacks Haka and the politics of identity /  Marketing generosity : the Avon Worldwide Fund for Women's Health and the reinvention of global corporate citizenship /  All-American girls? : corporatizing national identity and cultural citizenship with/in the WUSA /  Imagining benevolence, masculinity and nation : tragedy, sport and the transnational marketplace /  Beyond sport : imaging and re-imaging a transnational brand /  SEGA dreamcast : national football cultures and the new Europeanism /  "Resisting" the global media oligopoly? : the Canada Inc. response /  From Pac Bell Park to the Tokyo Dome : baseball and (inter)nationalism /  Cultural contradictions/contradicting culture : transnational corporations and the penetration of the Chinese market /  Michael L. Silk, David L. Andrews and C. L. Cole --  Mark Falcous and Joseph Maguire --  Alan Tomlinson --  Steven J. Jackson and Brendan Hokowhitu --  Samantha King --  Michael D. Giardina and Jennifer L. Metz --  Mary G. McDonald --  Jon Amis --  Philip Rosson --  Jean Harvey and Alan Law --  Jeremy Howell --  Trevor Slack, Michael L. Silk and Fan Hong.  1.  2.  3.  4.  5.  6.  7.  8.  9.  10.  11.  12. 
<br/><br/> "Sport and Corporate Nationalisms explores the localized logics and practices underlying the marketing initiatives of major conglomerates and their increasing influence on the shaping and experiencing of national cultures. Corporations depend on sport as a vital marketing vehicle for inserting their interests into the lives of local consumers. This book puts forth convincing arguments that relate the role of sport-marketing complexes to national cultural markets in a global age. Sport and Corporate Nationalisms provides a much-needed analysis of the growing evolution of marketing strategies in the world of sport."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>1859737943 9781859737941 1859737994 9781859737996 
<br/><br/><label>LCCN: </label>2004023158 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Nationalism and sports<br/>Corporate sponsorship<br/>Sports--Marketing<br/>Sports--Economic aspects
<br/><br/><label>LC Class. No.: </label>GV706.34  / .S617 2005 
<br/><br/><label>Dewey Class. No.: </label>306.483