TY  - BOOK
AU  - Brown,Stephen
TI  - Writing marketing: literary lessons from academic authorities 
SN  - 1412902657
U1  - 808.066658 22
PY  - 2005///
CY  - London
PB  - SAGE
KW  - Business writing
KW  - Marketing
N1  - Includes bibliographical references and index; 1; The ABCs of writing marketing --; 2; The antinomies of Theodore Levitt --; 3; The spectres of Philip Kotler --; 4; The deconstruction of Shelby D. Hunt --; 5; The biopoetics of Wroe Alderson --; 6; The anxieties of Morris Holbrook --; 7; The 3Rs of marketing writing --; The appendix of Stephen Brown
ER  -