Brown, Stephen,  1955 March 23- <br/><br/>
Writing marketing :  literary lessons from academic authorities / 
Stephen Brown. 
 - 265 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> The ABCs of writing marketing --  The antinomies of Theodore Levitt --  The spectres of Philip Kotler --  The deconstruction of Shelby D. Hunt --  The biopoetics of Wroe Alderson --  The anxieties of Morris Holbrook --  The 3Rs of marketing writing --  The appendix of Stephen Brown.  1.  2.  3.  4.  5.  6.  7. 
<br/><br/><label>ISBN: </label>1412902657 9781412902656 1412902665 9781412902663 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business writing<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>808.066658