TY  - BOOK
AU  - Booth,Wayne C.
TI  - The rhetoric of rhetoric: the quest for effective communication 
T2  - Blackwell manifestos
SN  - 1405112360
AV  - P301 .B594 2004
U1  - 808 22
PY  - 2004///
CY  - Malden, MA
PB  - Blackwell Publishing
KW  - Rhetoric
N1  - Includes bibliographical references and index; 1; How many "rhetorics"? --; 2; A condensed history of rhetorical studies --; 3; Judging rhetoric --; 4; Some major rescuers --; 5; The fate of rhetoric in education --; 6; The threats of political rhetrickery --; 7; Media rhetrickery --; 8; Can rhetorology yield more than a mere truce, in any of our "wars"?
N2  - "The Rhetoric of RHETORIC is a manifesto addressed to a broad audience, dramatizing the importance of rhetorical studies and lamenting their widespread neglect. In it, distinguished critic Wayne C. Booth claims that communication in every corner of life can be improved if only we study rhetoric more closely." "After exploring and combating the various pejorative definitions of "rhetoric" and briefly tracing its history, Booth explores the consequences of bad rhetoric in education, in politics, and in the media. A few cures for bad rhetoric are offered, and a final chapter investigates the possibility of reducing harmful conflict by practicing a rhetoric that depends on deep listening by both sides. The key example used is the warfare between science and religion."--BOOK JACKET
ER  -