The commodification of childhood : the children's clothing industry and the rise of the child consumer /
Children's clothing industry and the rise of the child consumer
Daniel Thomas Cook.
- x, 211 pages : illustrations ; 23 cm
Includes bibliographical references (pages 181-200) and index.
Introduction -- A brief history of childhood and motherhood into the twentieth century -- Merchandising, motherhood, and morality : industry origins and child welfare, 1917-1929 -- Pediocularity : from the child's point of view -- Reconfiguring girlhood : age grading, size ranges, and aspirational merchandising in the 1930s -- Baby booms and markets booms : teen and subteen girls in the postwar marketplace -- Concluding remarks. 1. 2. 3. 4. 5. 6. 7.
0822332795 9780822332794 082233268X 9780822332688
2003016060
Children--History--United States Adolescence--History--United States Child consumers--History--United States Teenage consumers--History--United States Children's clothing industry--History--United States Mother and child--History--United States