Schiffman, Leon G.,

Consumer behaviour / Leon Schiffman [and others]. - Third edition. - xvi, 653 pages : colour illustrations ; 26 cm

Includes index. Previous ed.: Prentice Hall, 2001. Australian ed. Contains Australian and some New Zealand material.

174103163X 9781741031638


Consumer behavior.
Motivation research (Marketing)
Marketing.

658.8342