Schiffman, Leon G.,
Consumer behaviour /
Leon Schiffman [and others].
- Third edition.
- xvi, 653 pages : colour illustrations ; 26 cm
Includes index. Previous ed.: Prentice Hall, 2001. Australian ed. Contains Australian and some New Zealand material.
174103163X 9781741031638
Consumer behavior.
Motivation research (Marketing)
Marketing.
658.8342