Tuleja, Elizabeth A.

Intercultural communication for business / Elizabeth A. Tuleja ; series editor, James S. O'Rourke, IV. - xv, 160 pages ; 25 cm. - Managerial communication series ; 6 . - Managerial communication series ; 6. .

Includes bibliographical references and index.

An overview of culture -- Culture and communication -- Culture and identity -- Culture and power -- Applications for international communication -- Checklist for doing business abroad. Ch. 1. Ch. 2. Ch. 3. Ch. 4. Ch. 5. App. A.

"This text examines the basis for culture, reviewing the work of social scientists, cultural anthropologists, and global managers on this emerging topic. Definitions of culture, issues of cultural change and how cultures adapt are included, along with practical examples, case studies, and illustrations of how cultural issues are managed both domestically and internationally"--p. [xi]. "Intercultural Communication for Business, written by Elizabeth A. Tuleja, looks both broadly and specifically at issues and opportunities that are increasingly important as the business world shrinks and becomes more interdependent. As time zones blur and fewer restrictions are imposed on the global movement of capital, raw materials, finished goods, and human labor, people will cling fiercely to the ways in which they acquire culture as youngsters. Culture will become a defining characteristic, not only of peoples and nations, but also of organizations and industries."--BOOK JACKET.

0324152582 9780324152586

2004098138


Intercultural communication
Business communication
Interpersonal relations.

303.482