TY  - BOOK
AU  - Avery,Jim
TI  - Advertising campaign planning: developing an advertising-based marketing plan 
SN  - 188722906X
AV  - HF5837 .A93 2000
U1  - 659.113 21
PY  - 2000///
CY  - Chicago
PB  - Copy Workshop
KW  - Advertising campaigns
KW  - Planning
KW  - Advertising media planning
KW  - Marketing
N1  - Includes bibliographical references
ER  -