Avery, Jim,  1947- <br/><br/>
Advertising campaign planning :  developing an advertising-based marketing plan / 
Jim Avery. 
 - Third edition. 
 - 264 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>188722906X 9781887229067 
<br/><br/><label>LCCN: </label>00266880 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising campaigns--Planning<br/>Advertising media planning<br/>Marketing--Planning
<br/><br/><label>LC Class. No.: </label>HF5837  / .A93 2000 
<br/><br/><label>Dewey Class. No.: </label>659.113