TY  - BOOK
AU  - Horne,John
TI  - Sport in consumer culture
SN  - 9780333912850 (cloth)
AV  - GV706.5 .H663 2006
U1  - 306.483 22
PY  - 2006///
CY  - New York
PB  - Palgrave Macmillan
KW  - Sports
KW  - Sociological aspects
KW  - Economic aspects
N1  - Includes bibliographical references and index; 1; Introduction --; 2; Consumer culture and the global sports market --; 3; Sport, consumerisation and the mass media --; 4; Advertising, sponsorship and the commodification of sport --; 5; Sport, social regulation and power --; 6; Sport, identities and lifestyles in consumer culture --; 7; Sport and social divisions in consumer culture --; 8; Conclusion
ER  -