Sport in consumer culture /
John Horne.
- xii, 200 p.
Includes bibliographical references and index.
Introduction -- Consumer culture and the global sports market -- Sport, consumerisation and the mass media -- Advertising, sponsorship and the commodification of sport -- Sport, social regulation and power -- Sport, identities and lifestyles in consumer culture -- Sport and social divisions in consumer culture -- Conclusion. 1. 2. 3. 4. 5. 6. 7. 8.