TY  - BOOK
AU  - Strasser,Susan
TI  - Commodifying everything: relationships of the market 
T2  - Hagley perspectives on business and culture
SN  - 0415935903
AV  - HC79.C6 C635 2003
U1  - 339.47 21
PY  - 2003///
CY  - New York
PB  - Routledge
KW  - Consumption (Economics)
KW  - History
KW  - Congresses
KW  - Commercial products
KW  - Relationship marketing
N1  - Includes bibliographical references and index; Introduction; Susan Strasser --; 1; The Give-and-Take of Consumer Culture; Jean-Christophe Agnew --; 2; Buying Your Friends: The Pet Business and American Consumer Culture; Katherine C. Grier --; 3; The Commodity of Self: Nineteenth-Century Human Hair Jewelry; Helen Sheumaker --; 4; An Undesired Necessity: The Commodification of Medical Service in the Interwar United States; Nancy Tomes --; 5; "Preserving Their Form and Features": The Commodification of Coffins in the American Understanding of Death; Brent W. Tharp --; 6; Healthcare as Product: Catholic Sisters Confront Charity and the Hospital Marketplace, 1865-1925; Barbra Mann Wall --; 7; "Preachers and Peddlers of God": Ex-Slaves and the Selling of African-American Religion in the American South; John M. Giggie --; 8; The Politics of Ghee Adulteration and Its Public Resolutions in Calcutta, c. 1917; Anne Hardgrove --; 9; Marketing Community: State Reform of Indian Village Property and Expenditure in Colonial Mexico, 1775-1810; Andrew B. Fisher --; 10; Commodifying Chinese Nationalism: MSG and the Flavor of Patriotic Production; Karl Gerth --; 11; Packaging Skills: Calibrating Cheese to the Global Market; Christina Grasseni
ER  -