TY  - BOOK
AU  - Dowdy,Clare
TI  - Beyond logos: new definitions of corporate identity 
SN  - 2880466970
U1  - 745.2 21
PY  - 2003///?]
CY  - Mies, Hove
PB  - RotoVision
KW  - Corporate image
KW  - Commercial art
N1  - Introduction --; Chapter 114.--; Blurring Boundaries --; 451 [degree]F Store --; Ford Flexivity --; Guinness Storehouse --; VW Autostadt --; Vizzavi --; Wellbeing --; Concorde --; Motorola --; Audi --; Vardforbundet --; Chapter 256.--; The Guardians --; Manchester United --; Allied Domecq --; Post Office --; Alpharma --; Chapter 380.--; New Ambassadors --; Ish --; US Air Force --; Hong Kong Post --; Chapter 4108.--; New Company Structure --; The Fourth Room Saffron --; Venture 3 --; Wink Media --; Stockholm Design Lab --; CDT --; Curiosity --; Hosker Moore --; Kent Melia --; Chapter 5146.--; Views --; Wally Olins --; Jarvis --; Mark Ritson --; Acknowledgements
N2  - "Corporate identity, the design and marketing buzz-phrase of the 80s and 90s, has undergone a revolution in the last five years." "Now the talk is of branding. With the growth of globalisation and the increasing realisation among corporations large and small that this is their only way of distinguishing themselves, large sections of the design industry have adapted to offer new services and meet the new branding challenges." "Arranged in thematic chapters with an introduction, Beyond Logos identifies and deconstructs the kind of corporate move that turns a footwear store into a 'cathedral' and a cigarette brand into a smoker's retreat." "Beyond Logos tracks the rise of the brand and pinpoints the role played by design companies in creating the experience economy - a world in which corporations do not have identities but brands, visions, big ideas."--BOOK JACKET
ER  -