TY  - BOOK
AU  - Turner,Marcia Layton
TI  - Emeril!: inside the amazing success of today's most popular chef 
SN  - 0471656267
AV  - TX649.L34 T87 2004
U1  - 641.5092 22
PY  - 2004///]
CY  - Hoboken, NJ
PB  - Wiley
KW  - Lagasse, Emeril.
KW  - Cooks
KW  - United States
KW  - Biography
KW  - Television personalities
N1  - Includes bibliographical references and index; Timeline --; Emeril's Awards and Other Recognitions --; Introduction --; 1; Seizing Opportunities --; 2; New Frontiers: Striking Out on His Own --; 3; Banking on His Popularity --; 4; Emeril's Tipping Point --; 5; Hitching His Career To New Orleans'S Growth --; 6; Expanding the Business and Building A Brand --; 7; Managing the Emeril Empire --; 8; The Art of Partnering --; 9; Managing His Image --; 10; Maximizing Merchandise --; 11; Changing the Image of Cooking --; Epilogue
N2  - "As a boy growing up in the small town of Fall River, Massachusetts, Emeril Lagasse was introduced to the joys of cooking by his mother, Hilda. Upon graduation from high school, he could have attended the New England Conservatory of Music on full scholarship, but instead became executive chef of the legendary New Orleans restaurant Commander's Palace, and since that time there's been no stopping him." "Emeril Lagasse is a phenomenon - a television chef and restaurateur who has parlayed his outsized personality and gastronomic acumen into a multimillion-dollar culinary empire. Along the way, he's added new catchphrases to the American idiom - "bam," "kick it up a notch," and "pork fat rules" - and won the hearts (and stomachs) of millions of loyal fans." "Now, for the first time, Marcia Layton Turner takes you inside Emeril's incredible world. Filled with stories and details, Emeril! Inside the Amazing Success of Today's Most Popular Chef reveals how this culinary connoisseur made it to the top of his profession, while staying true to his main mission - showing ordinary people how to have fun with food."--BOOK JACKET
ER  -