Holt, Douglas B. <br/><br/>
How brands become icons :  the principles of cultural branding / 
Douglas Holt. 
 - 288 p. 
<br/><br/>What is an iconic brand? -- How is cultural branding different? -- Targeting myth markets -- Composing the cultural brief -- Leveraging cultural and political authority -- Managing brand loyalty as a social network -- Co-authoring the myth -- Advancing the myth -- Branding as cultural activism. 
<br/><br/><label>ISBN: </label>1578517745 (hbk.) :  £17.99 
<br/><br/><label>Nat. Bib. No.: </label>GBA459592  bnb 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names<br/>Popular culture.
<br/><br/><label>Dewey Class. No.: </label>658.827