TY  - BOOK
AU  - Meyers,Herbert M.
AU  - Gerstman,Richard
TI  - The visionary package: using packaging to build effective brands 
SN  - 1403906777
AV  - HF5770 .M463 2004
U1  - 658.823 22
PY  - 2005///
CY  - Houndmills, Basingstoke, Hampshire, New York, N.Y.
PB  - Palgrave Macmillan
KW  - Packaging
KW  - Marketing
N1  - Includes bibliographical references and index; Introduction : what is visionary packaging? --; 1; The ubiquitous package --; 2; The evolution of packaging --; 3; The commercial power of packaging --; 4; Package design and the consumer --; 5; Consumer attitudes and concerns --; 6; A broader view --; 7; Emotional purchasing --; 8; The lifestyle influence --; 9; Shaping up --; 10; The package in the retail store --; 11; Wal-Mart and everyone else --; 12; Packaging as a promotional tool --; 13; The package on the road --; 14; Brand packaging --; 15; The obvious is not always obvious --; 16; The designer as a business partner --; 17; Packaging politics --; 18; Virtual package management --; 19; All you need to know --; 20; Package opportunities and challenges --; 21; What's ahead? --; 22; The information bubble --; 23; The digital package --; 24; New challenges for marketers and package designers --; 25; On your mark - get ready - get set - GO!
N2  - "The Visionary Package is aimed at anyone who wants to know how retail developments and the Internet will affect brands and packaging in the next five to ten years. Using retail examples such as Wal-Mart, Target and Tesco, the book focuses on the consumer, the existing market, what that market could be, and how it will change." "Illustrated by visionary packages from the past and present - Heinz, Bayer, Henkel, Nabisco, Hanes, Pfizer, Harvey Nichols, Absolut, and others - this book offers information and guidelines for marketers, retailers, designers and producers, in fact anyone who is interested in the future of brands and packaging."--BOOK JACKET
UR  - http://www.loc.gov/catdir/bios/hol059/2004057787.html
ER  -