TY  - BOOK
AU  - Sheth,Jagdish N.
AU  - Mittal,Banwari
TI  - Customer behavior: a managerial perspective 
SN  - 0030343364
AV  - HF5415.32 .S54 2004
U1  - 658.8342 
PY  - 2004///]
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Consumer behavior
KW  - Consumers' preferences
KW  - Consumer satisfaction
KW  - Marketing
N1  - Includes bibliographical references and index; Pt. 1; Customer Behavior: Power, Scope, and Context --; Ch. 1; The Customer: Key to Market Success --; Ch. 2; Determinants of Customer Behavior: Personal Factors and Market Environment --; Ch. 3; Trends in Determinants of Customer Behavior --; Pt. 2; Foundations of Customer Behavior --; Ch. 4; The Customer as a Perceiver and Learner --; Ch. 5; Customer Motivation: Needs, Emotions, and Psychographics --; Ch. 6; Customer Attitudes: Cognitive and Affective --; Ch. 7; Researching Customer Behavior --; Pt. 3; Customer Decisions and Relationships --; Ch. 8; Individual Customer Decision Making --; Ch. 9; Institution Customer Decision Making: Household, Business, and Government --; Ch. 10; Relationship-Based Buying --; Pt. 4; Building Loyalty and Customer Value --; Ch. 11; Customer Loyalty to Products, Brands, and Stores --; Ch. 12; Online Customer Behavior --; Ch. 13; Creating Market Values for the Customer
ER  -