TY  - BOOK
AU  - Williams,Alistair
TI  - Understanding the hospitality consumer
SN  - 0750652497
AV  - TX911.3.M27 W55 2002
U1  - 647.95068 21
PY  - 2002///
CY  - Oxford, Boston, MA
PB  - Butterworth-Heinemann
KW  - Consumer behavior
KW  - Hospitality industry
KW  - Management
N1  - Includes bibliographical references and index; Pt. 1; Setting the Context for the Study of Hospitality Consumption; 1; An introduction to the consumption of hospitality services; 2; Consuming hospitality services --; Pt. 2; The Key Perspectives Seen as Complementary to an Understanding of Hospitality Consumer Behaviour; 3; Frameworks for considering hospitality consumer decision-making; 4; Individual processes in consuming hospitality; 5; Social and cultural influences on hospitality consumer behaviour; 6; The influence of reference groups on hospitality consumers --; Pt. 3; Understanding the Hospitality Consumer in Contemporary Society and Beyond; 7; The end of the marketing concept; 8; Postmodern consumers of hospitality services; 9; Hospitality implications of the revolution in consumption: marketing simulacrity and hyperreality; 10; Researching contemporary hospitality behaviour
N2  - Introduces and explores the role of consumer behaviour theory in the hospitality sector, outlining social, cultural, economic and psychological principles that underpin contemporary consumer responses
ER  -