TY  - BOOK
AU  - Supovitz,Frank
TI  - The sports event management and marketing playbook
T2  - The Wiley event management series
SN  - 0471460079
AV  - GV716 .S86 2005
U1  - 796.0698 22
PY  - 2005///]
CY  - Hoboken, N.J.
PB  - J. Wiley & Sons
KW  - Sports
KW  - Marketing
KW  - Handbooks, manuals, etc
KW  - Economic aspects
KW  - Sports administration
N1  - Includes index; Play 1; Defining and developing objectives, strategies, and tactics --; Play 2; Identifying costs --; Play 3; Identifying revenue streams --; Play 4; Soliciting and selecting host cities and venues --; Play 5; Starting the clock on the sports event planning process --; Play 6; Understanding the sports event-sponsor relationship --; Play 7; Teaming with sponsors --; Play 8; Maximizing and servicing the media partnership --; Play 9; Activating the sports event marketing plan --; Play 10; Engaging the community --; Play 11; Accommodating and managing guests --; Play 12; Presenting your event --; Play 13; Working with broadcasters --; Play 14; Managing for the unexpected --; Play 15; Reviewing the game tapes --; App. 1; Event expense budget worksheet --; App. 2; Sample host city request for proposal --; App. 3; Request for proposal evaluation form --; App. 4; Facility selection survey form --; App. 5; Sample facility event license agreement --; App. 6; Sample sports event sponsorship deck --; App. 7; Sample sponsorship agreement --; App. 8; Sports event participant release --; App. 9; Sample sports event rundown --; App. 10; Glossary of common sports event management and marketing terms; Technical/Vocational/TAFE; Tertiary/Undergraduate
N2  - As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? Provides a broad, overview of how to begin planning and ultimately producing sports events; "The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage."--BOOK JACKET
UR  - http://catdir.loc.gov/catdir/enhancements/fy0616/2004002611-b.html
ER  -