TY  - BOOK
AU  - Goldman,Robert
AU  - Papson,Stephen
TI  - Nike culture: the sign of the swoosh 
T2  - Core cultural icons
SN  - 0761961496
U1  - 659.1042 
PY  - 1998///
CY  - London
PB  - Sage
KW  - Advertising
KW  - Social aspects
KW  - Psychological aspects
KW  - Advertising campaigns
N1  - Includes bibliographical references and index; Preface --; Acknowledgments --; 1; Suddenly the Swoosh is Everywhere --; 2; Just Metacommunicate It --; 3; Nike and the Construction of a Celebrity Democracy --; 4; Reflexivity and Irreverence --; 5; Alienation, Hope and Transcendence: Determinism or Determination? --; 6; Transcending Difference? Representing Women in Nike's World --; 7; There are Many Paths to Heaven --; 8; "Just Do It," but not on My Planet --; Index; 146723 : Rosser Johnson, Sharon Browne
ER  -