Goldman, Robert,  1949- <br/><br/>
Nike culture :  the sign of the swoosh / 
Robert Goldman and Stephen Papson. 
 - vi,194 pages :  illustrations ;  25 cm. 
 - Core cultural icons .
 - Core cultural icons. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Preface --  Acknowledgments --  Suddenly the Swoosh is Everywhere --  Just Metacommunicate It --  Nike and the Construction of a Celebrity Democracy --  Reflexivity and Irreverence --  Alienation, Hope and Transcendence: Determinism or Determination? --  Transcending Difference? Representing Women in Nike's World --  There are Many Paths to Heaven --  "Just Do It," but not on My Planet --  Index.  1.  2.  3.  4.  5.  6.  7.  8. 
<br/><br/> 146723 : Rosser Johnson, Sharon Browne. 
<br/><br/><label>ISBN: </label>0761961496 9780761961499 0761961488 9780761961482 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects<br/>Advertising--Psychological aspects<br/>Advertising campaigns--Social aspects<br/>Advertising campaigns--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>659.1042