TY  - BOOK
AU  - Schor,Juliet
TI  - Born to buy: the commercialized child and the new consumer culture 
SN  - 068487055X
AV  - HF5415.33.U6 S355 2004
U1  - 305.230973 22
PY  - 2004///
CY  - New York
PB  - Scribner
KW  - Child consumers
KW  - United States
KW  - Young consumers
KW  - Advertising and children
KW  - Materialism
KW  - Social aspects
KW  - Child development
KW  - Children
KW  - Social conditions
KW  - Child welfare
N1  - Includes bibliographical references (pages 247-258) and index; 1; Introduction --; 2; The changing world of children's consumption --; 3; From Tony the tiger to Slime time live : the content of commercial messages --; 4; The virus unleashed : ads infiltrate everyday life --; 5; Captive audiences : the commercialization of public schools --; 6; Dissecting the child consumer : the new intrusive research --; 7; Habit formation : selling kids on junk food, drugs, and violence --; 8; How consumer culture undermines children's well-being --; 9; Empowered or seduced? : the debate about advertising and marketing to kids --; 10; Decommercializing childhood : beyond Big Bird, Bratz dolls, and the Back Street Boys --; App; Commercial alert's parents' bill of rights
N2  - "Juliet Schor examines how a marketing effort of vast size, scope, and effectiveness has created "commercialized children."" "Schor, author of The Overworked American and The Overspent American, looks at the broad implications of this strategy. Sophisticated advertising strategies convince kids that products are necessary to their social survival. Ads affect not just what they want to buy, but who they think they are and how they feel about themselves. Based on long-term analysis, Schor reverses the conventional notion of causality: it's not just that problem kids become overly involved in the values of consumerism; it's that kids who are overly involved in the values of consumerism become problem kids. In this revelatory and crucial book, Schor also provides guidelines for parents and teachers. What is at stake is the emotional and social well-being of our children."--BOOK JACKET
ER  -