TY  - BOOK
AU  - Bayan,Richard
TI  - More words that sell: a thesaurus to help you promote your products, services, and ideas 
SN  - 0071418539
AV  - HF5825 .B248 2003
U1  - 659.1014 22
PY  - 2003///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising copy
KW  - Advertising
KW  - Terminology
KW  - Vocabulary
N1  - Includes bibliographical references and index
N2  - "In today's highly competitive, quick-hitting marketplace, choosing the correct words is vital to the success of your message - far too vital to be left to chance! More Words That Sell provides you with more than 3,500 high-powered, high-profit words, phrases, and slogans that have proved their ability to hold readers' attention as you deliver your message and to persuade them to respond." "Taking up where the bestselling Words That Sell left off, More Words That Sell supplies you with all-new tools for fine-tuning your copy and hitting the hot buttons of your target audience. Nearly thirty alphabetically arranged, special-purpose categories help you quickly locate exactly the words you need."--Jacket
UR  - http://catdir.loc.gov/catdir/bios/mh042/2003046054.html
ER  -