Selected readings in business /
Myra Shulman.
- Millennium edition.
- xvi, 260 pages : illustrations ; 28 cm.
- Michigan series in English for academic & professional purposes .
- Michigan series in English for academic & professional purposes. .
Includes index.
The new Atlantic century / Hermann Simon and Max Otte -- The next society / Peter Drucker -- Sizing up global integration / Moisés Naím and Paul A. Laudicina -- Nationality matters more than ever : that's no joke / Michael Schrage -- Buying into Japan Inc. / Ryoji Itoh and Till Vestring -- Japanese mergers : marriage in name only -- Beyond Babel : why the babble below will matter less / Michael Schrage -- The triumph of English : a world empire by other means -- Developing a name to work worldwide / Sam Solley -- Luxury goods firms target the Middle East / Pamela Ann Smith -- A Net not made in America / Stephen Baker -- Turkey logs on / Jon Gorvett -- Go mobile now! / Peter G.W. Keen -- Key shift for IT / Peter G.W. Keen -- A truly global Web / Peter G.W. Keen -- Bit player / James Gleick -- The biology century dawns -- DNA : handle with care / Bronwyn Fryer -- For developing countries, health is wealth / Laura D'Andrea Tyson -- Can we learn to beat the reaper? / Jeffrey Kluger -- All it takes is a dream / Shilpa Mathai -- Cracks in Mexico's glass ceiling / Elisabeth Malkin -- Rio co-op raises worker standards, fashionably / Andrew Downie -- Expat training / Gary Wederspahn -- An American expat's view / David Beadles -- Women working overseas / Tracy Wilen -- Good negotiation equals good contracts / Steven P. Cohen -- You say tomato / Lalita Khosla -- How we went digital without a strategy / Ricardo Semler -- Separating sheep from goats as start-ups fall to Earth / Jennifer L. Rich -- Dream deferred : the story of a high-tech entrepreneur in a low-tech world / Monique Maddy -- Smart and smarter / Daniel Lyons -- Appendix A. Definitions of writing terms and examples of writings styles -- Appendix B. Strategies for communication -- Appendix C. Globalization's last hurrah?
"The revised edition of Selected Readings in Business addresses the new developments in the business world since 1991--e-commerce, information technology, women's status as professionals, application of science to business, and the increasing globalization of our world. Each unit has Internet activities to accompany it. Still the perfect text for international students embarking on an MBA program or a business career."--Publisher description.
0472088939 9780472088935
2003276120
English language--Business English English language--Textbooks for foreign speakers.