TY  - BOOK
AU  - Johnson,Lisa
AU  - Learned,Andrea
TI  - Don't think pink: what really makes women buy--and how to increase your share of this crucial market 
SN  - 081440815X
AV  - HC79.C6 J64 2004
U1  - 658.834082 22
PY  - 2004///]
CY  - New York
PB  - AMACOM
KW  - Women consumers
KW  - Marketing
N1  - Includes bibliographical references (page 223) and index; Brain training : how not to think pink -- Now you see "her" : the visible approach to marketing to women -- Now you don't (see "her") : the transparent approach to marketing to women -- Inside a woman's mind : the scientific underpinnings -- Shaping the generations : baby boomers (and matures) to gen yers -- Looking beyond the generations : the buying filters of women's roles -- Cultural influencers : the buying filters of emerging majorities -- Learning curves and life transitions : relationship-building opportunities -- The internet-savvy woman : connecting with her online -- Online research : using e-marketing to see women clearly -- enlisting women as your marketing partners : an alliance for brand success -- investing in a transparent future
ER  -