TY  - BOOK
AU  - Lukas,Bryan A.
TI  - Marketing research
SN  - 0074711385
AV  - HF5415.2 .M34 2004
U1  - 658.83 21
PY  - 2004///]
CY  - North Ryde, N.S.W.
PB  - McGraw-Hill Australia
KW  - Marketing research
KW  - Textbooks
N1  - Accompanied by: 1 computer disc (CD-ROM); Includes bibliographical references and index
N2  - Comprehensively reviews, dissects and applies key concepts and theories to real-world situations emphasising marketing research in its larger managerial and strategic context and not just its principles and statistical methodologies. Author Lukas from University of Melbourne
ER  -