Lukas, Bryan A., <br/><br/>
Marketing research / 
Bryan A. Lukas [and others]. 
 - xxiv, 675 pages :  illustrations, forms ;  26 cm +  1 computer disc (12 cm) 
<br/><br/> Accompanied by: 1 computer disc (CD-ROM) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Comprehensively reviews, dissects and applies key concepts and theories to real-world situations emphasising marketing research in its larger managerial and strategic context and not just its principles and statistical methodologies. Author Lukas from University of Melbourne. 
<br/><br/><br/>System requirements for accompanying CD-ROM: IBM PC or compatible; CD-ROM drive. 
<br/><br/><label>ISBN: </label>0074711385 9780074711385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Textbooks
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M34 2004 
<br/><br/><label>Dewey Class. No.: </label>658.83