Landa, Robin, <br/><br/>
Advertising by design :  creating visual communications with graphic impact / 
Robin Landa. 
 - xii, 244 pages :  colour illustrations ;  26 cm 
<br/><br/> Includes index. 
<br/><br/> Foreword /  Informing, persuading, and provoking : how advertising works --  A brief history of advertising --  The biz : structure, strategy, and the creative brief --  What's the big idea? : formulating an advertising concept --  Thinking critically and creatively, and getting started --  The big idea --  Ad categories --  Expression : make 'em laugh, make 'em cry --  The visual and verbal expression of an idea : design and copy --  Graphic impact : design principles --  The design of advertising and expressive typography --  Flexibility : the ad campaign and creativity --  Copy --  Beyond print media : television commercials, interactive media, and guerilla advertising.  Paul Renner --  Pt. 1.  Ch. 1.  Ch. 2.  Pt. 2.  Ch. 3.  Ch. 4.  Ch. 5.  Ch. 6.  Pt. 3.  Ch. 7.  Ch. 8.  Ch. 9.  Ch. 10.  Ch. 11. 
<br/><br/> "Advertising by Design is a text for beginning and intermediate advertising design courses and core courses in all visual communications programs that incorporate advertising concepts and design strategies."--BOOK JACKET. 
<br/><br/><label>ISBN: </label>0471428973 9780471428978 
<br/><br/><label>LCCN: </label>2004009412 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Creative ability in business.
<br/><br/><label>LC Class. No.: </label>HF5823  / .L23 2004 
<br/><br/><label>Dewey Class. No.: </label>659.1