TY  - BOOK
AU  - Pitcher,George
TI  - The death of spin
SN  - 0470850485
AV  - JA85 .P58 2003
U1  - 320.014 21
PY  - 2003///
CY  - Chichester
PB  - Wiley
KW  - Communication in politics
KW  - Great Britain
KW  - Public relations and politics
N1  - Includes bibliographical references (page 259) and index; Media --; Finance --; Politics --; Institutions --; Issues --; New Business --; New Communications
N2  - "Spin-culture, the Zeitgeist of the last two decades of the twentieth century, is finally dying in the early years of the twenty-first. Far from being just a political phenomenon, spin-culture has infected the way we do business, how our media work and our institutions, from the Church to the Royal Family. It is both a product of the society in which we live and a replacement for engagement with real issues - a triumph of presentation over content, that values how we are perceived rather than how we behave or what we believe." "George Pitcher, who has operated at senior levels on both the recovering and transmitting sides of spin, traces the roots of spin-culture in the Thatcher years, identifies where it all went wrong in the Nineties and predicts how our attitudes to communication in all walks of life have to change for the future."--BOOK JACKET
UR  - http://www.loc.gov/catdir/bios/wiley046/2004268039.html
ER  -