TY  - BOOK
AU  - Cronin,Anne M.
TI  - Advertising myths: the strange half-lives of images and commodities 
T2  - International library of sociology
SN  - 0415281733
AV  - HF5821 .C76 2004
U1  - 659.1042 21
PY  - 2004///
CY  - London, New York
PB  - Routledge
KW  - Advertising
KW  - Social aspects
KW  - Consumer behavior
KW  - Consumption (Economics)
N1  - Includes bibliographical references (pages 137-147) and index; 1; Images, commodities and compulsions: consumption controversies of the nineteenth century --; 2; Advertising as site of contestation: criticisms, controversy and regulation --; 3; Advertising agencies: commercial reproduction and the management of belief --; 4; Animating images: advertisements, texts, commodities --; 5; Advertising reconsidered
N2  - "Advertising is often portrayed negatively, as corrupting a mythically pure relationship between people and things. In Advertising Myths Anne Cronin argues that it is better understood as a "matrix of transformation" that performs divisions in the social order and arranges classificatory regimes. Focusing on consumption controversies, Cronin contends that advertising is constituted of "circuits of belief" that flow between practitioners, clients, regulators, consumers and academics. Controversies such as those over tobacco and alcohol advertising, she argues, distil these beliefs and articulate with programs of social engineering aimed at altering consumption patterns. This book will be essential reading for students and academics of advertising and consumption."--Publisher description
ER  -