TY  - BOOK
AU  - Frankel,Alex
TI  - Wordcraft: the art of turning little words into big business 
SN  - 1400051045
AV  - HF6161.B4 F73 2004
U1  - 658.827 22
PY  - 2004///]
CY  - New York
PB  - Crown Publishers
KW  - Brand name products
KW  - Case studies
KW  - Business names
KW  - Advertising
KW  - Marketing
KW  - Creative ability in business
N1  - Includes bibliographical references (pages 219-230) and index; Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up
ER  -