Frankel, Alex, <br/><br/>
Wordcraft :  the art of turning little words into big business / 
 Words into big business 
Alex Frankel. 
 - First edition. 
 - xii, 241 pages ;  22 cm 
<br/><br/>Includes bibliographical references (pages 219-230) and index. 
<br/><br/>Hunting words -- Camouflage and code names -- BlackBerry : sending a quick message -- Maverick thinking -- Accenture adapts to the future -- Into the vernacular -- Love is the drug -- Getting the word out -- Stories -- Futurecasting -- Summing up. 
<br/><br/><label>ISBN: </label>1400051045 9781400051045 
<br/><br/><label>LCCN: </label>2003019670 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Case studies<br/>Business names--Case studies<br/>Advertising.<br/>Marketing.<br/>Creative ability in business.
<br/><br/><label>LC Class. No.: </label>HF6161.B4  / F73 2004 
<br/><br/><label>Dewey Class. No.: </label>658.827