TY  - BOOK
AU  - Clankie,Shawn
TI  - A theory of genericization on brand name change
T2  - Studies in onomastics
SN  - 0773469559
AV  - P323.5 .C58 2002
U1  - 929.97 21
PY  - 2002///]
CY  - Lewiston
PB  - E. Mellen
KW  - Onomastics
KW  - Brand name products
KW  - Generic products
N1  - Includes bibliographical references (pages 213-222) and index; Pt. I; Foundations; Ch. 1; Introduction; Ch. 2; The Development and Study of Brand Names; Ch. 3; Naming Processes --; Pt. II; Theory; Ch. 4; A Theory of Generic Brand Name Change; Ch. 5; Application of the Theory of Genericization; Ch. 6; Analysis and Discussion --; Pt. III; Applications and Conclusions; Ch. 7; Application of the Theory to Japanese; Ch. 8; Brand Names, Proprietary Law, and Linguistics; Ch. 9; Conclusions and Areas of Further Study; App. A; Corpus of Generic Brand Names --; App. B; Tokens to Establish Genericization in Corpus
ER  -