TY  - BOOK
AU  - Fraser,Peter
AU  - Kerrigan,Finola
AU  - Özbilgin,Mustafa
TI  - Arts marketing
SN  - 0750659688
AV  - NX634 .F73 2004
U1  - 700.688 22
PY  - 2004///
CY  - Boston
PB  - Elsevier Butterworth-Heinemann
KW  - Arts
KW  - Marketing
N1  - Includes bibliographical references and index; Biographical notes --; 1; Introduction --; 2; The marketing of popular music --; 3; Marketing in the film industry --; 4; The marketing of theatre --; 5; The marketing of opera --; 6; Marketing and jazz --; 7; The theory and practice of visual arts marketing --; 8; Museum marketing : understanding different types of audiences --; 9; Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective --; 10; Key issues in arts marketing --; References --; Index
ER  -