Arts marketing /
Peter Fraser, Finola Kerrigan, Mustafa Özbilgin.
- x, 223 pages : illustrations ; 19 cm
Includes bibliographical references and index.
Biographical notes -- Introduction -- The marketing of popular music -- Marketing in the film industry -- The marketing of theatre -- The marketing of opera -- Marketing and jazz -- The theory and practice of visual arts marketing -- Museum marketing : understanding different types of audiences -- Societal arts marketing : a multi-sectoral, inter-disciplinary and international perspective -- Key issues in arts marketing -- References -- Index. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.